Sustainable Organistry’s another ecofriendly warrior is Ms. Kirti Maru, with an interesting brand name ‘ILYAAHIKKA’, established at Vadodara, Gujarat. It is not just any ordinary name : the young earth caring entrepreneur, a strong supporter of sustainability say’s it's a combination of two beautiful Sanskrit words "Ilya" and "Ahika". When combined it means ‘our Earth is a heaven or a paradise’. As goes the name so goes the products, the products do not only protect the consumers but also the planet in its own small way. Kirti feels, looking at the current scenario, we human beings have totally ruined our Earth's beauty and ilyaahikka promises to try and bring this beauty back to life again.
The young entrepreneur is a self taught creative person, who started selling art pieces at a very young school going age of 13. She is an ardent book reader and well versed in all fields of designing, right from illustrations, sketching, garment design, homeware design and a little bit of graphic design. Her business and brand is a self made one, that was started by her right from scratch, and, she says setting it up wasn’t an easy job, which is understandable for one so young. It came with it's own load of obstacles and she had to go through a vigorous journey of ups and downs. Kriti Maru the founder of Ilyaahikka had been working by herself for about 9 years on small projects until covid struck in the year 2020. That was the time she gave it a little thought ,and, how the people on Earth have destroyed the planet, and that’s what gave birth to Ilyaahikka. An initiative to make safe and ecofriendly products to save the planet.
She has a very interesting and encouraging story to share, which is behind the growth of this brand. Kirti used to make very beautiful hand painted sustainable scarves. An international customer was so fascinated and mesmerized by their beauty that she ordered 20 of them from her. This gave Kirti the finance required to set up Ilyaahikka and the much needed boost to develop her business. Believe me you all should have a look at it and you will all end up ordering it just like her international customer. The hand painted scarf is sustainable with some quirk that brings out the creative side in her. The scarves are ecofriendly which are made of eco friendly material and are hand painted , using paints made of natural gum obtained from plants. These paints last for 1 or 2 yrs and is definitely safe to use as they are non chemical products.
Ilyaahikka’s other products too are ecofriendly, safe and harmless such as the soyawax candles and clothes. The candles come in both as pillar and pots. They are hand poured and made of scented soya wax which are biodegradable, non-toxic, non-carcinogenic and contains no pesticides or herbicides. The scents available are Japanese cherry, Ocean dew, Egyptian essence, Frankincense, Sparkling water, Berry gum. For those of you who are wondering what is sparkling water scent,it is a fresh kinda smell, which reminds you of the ending of the summer and the beginning of monsoon. Her clothing range is another interesting product that is designed keeping the aspect of longevity, and hence are made of natural organic raw materials, making them last longer. She also has the baby collection which are of pleasing, nature white color and not to mention the cute designs making your little ones look like angels.
By now most of you’ll must be aware of the pollution in the clothing industry that is killing the planet, in terms of chemicals and wasting gallons of water. Hence Ilyaahikka’s collection is designed by saving 100 gallons of water which equals to two bathtubs of water. Clothes from this brand also help prevent 70 grams of chemicals from being used along with 6-8 Kgs of CO2 emission, and did I mention, also 44.42 hours- 50.01 hours of energy being saved. Ilyaahikka’s clothing line, along with the scarves and baby clothes mentioned above are also the khadi linen shirts,one of my favourites. The shirt colors are extremely beautiful and royal looking, to which she keeps adding new colors each time and by the way they too are ecofriendly.
Last but not the least, one other thing I would like to add in this blog is, that all products are sustainably sourced raw materials from local artisans in Ahmedabad and packed in recycled plastic bags one with BDP in order to deliver it safely to the customers. As you are aware about the fact that paper packaging can be ruined by natural and other forces before it reaches the final consumer. Apart from that she being a responsible citizen supporting sustainability and her role in protecting the environment she also uses waste cardboard pieces beautifully and painstakingly hand painted as packaging material and carry bags. Though she is constantly improving and upgrading and if any available sustainable packaging material is in market, it could be coming to you in those. Most of the products are made to order and for more information do visit our store
You can protect the planet and the environment by buying sustainable products from brands such as ILYAAHIKKA which are safe and harmless to you, your loved ones and the planet you are living in. Also by buying these products you are giving opportunities to the designer and the local artisans. So think twice before you go for cheap non sustainable products it’s a matter of safe living.
Happy shopping !